Donald Trump secured his unprecedented second term as President of the United States, a victory attributed to numerous modest gains in support observed nationwide. Although vote tabulation is ongoing, an understanding is developing regarding the factors that shifted the outcome in Trump’s favor, notably encompassing minor yet extensive increases in support from various demographics. The electoral results indicated states where Trump prevailed were marked in red, contrasting with Kamala Harris’s victories shown in blue. Trump secured the requisite 270 electoral college votes for victory by winning three key battleground states previously held by Democrats: Georgia, Pennsylvania, and Wisconsin, which were visually represented with red stripes. Additional victories were subsequently recorded in Michigan, Nevada, and ultimately Arizona. The shift in support towards Trump was observed nationwide, a trend that was evident at the county level, even as vote counting persists in numerous states, particularly in the western region. Harris maintained leads of tens of thousands of votes within prominent urban centers. Conversely, Trump achieved dominance in the intervening rural counties. While his victories might not individually seem substantial, their widespread nature and cumulative margins proved decisive. In 2020, Joe Biden had shifted numerous Pennsylvania counties to Democrat blue, especially those adjacent to the eastern city of Philadelphia. By 2024, voters in the eastern areas of the state appeared to have altered their preferences, with a greater number of votes cast for Trump. In the vicinity of Georgia’s principal metropolitan area, Atlanta, Harris garnered more votes than Biden had. However, nearly all other areas leaned further Republican, the party’s color, a trend that may become more defined as additional votes are counted. In Wisconsin, Trump’s victory margin was under one percentage point, equating to approximately 30,000 votes based on the most recent count. Pinpointing a singular demographic or geographical segment within the state responsible for shifting the outcome towards Trump proves challenging. His proportion of the vote rose by less than 5% in nearly all counties statewide, relative to 2020 figures. The magnitude of this change was nearly imperceptible. Harris performed strongly in the established Democratic urban centers of Milwaukee and Madison, where she attracted a significant turnout of voters. Nevertheless, it was Trump’s modest yet pervasive gains across the state’s counties that ultimately secured his win. Trump secured Nevada, marking the Republican party’s initial victory in this western battleground state since 2004. Preliminary vote counts indicate minimal shifts among the most substantial voter demographics. Black voters supported Harris in proportions comparable to their support for Biden, concurrently, white voters sustained their backing for Trump. However, exit poll data indicated a significant rise in Trump’s support among Hispanic and Asian voters, while Harris experienced a decline in comparison to Biden’s performance four years prior. Trump increased his share among Hispanic voters in Nevada by 13 points relative to 2020, resulting in a tie with Harris, both candidates obtaining 48% of that demographic’s vote. Furthermore, he experienced a considerable shift in support among Nevada’s Asian voters, moving from 35% in 2020 to 50% in 2024. Although the Asian community constitutes only 4% of the surveyed electorate, analogous minor shifts have proven impactful in other contexts. While a more complete understanding of the flipped states will emerge in the days ahead, initial trends regarding national voting patterns among diverse demographic groups are discernible from US exit polls. These trends span various demographic categories and geographical areas. Regarding immigration and the economy, Trump was perceived as the dominant choice among voters who prioritized either of these issues. Conversely, voters with strong convictions concerning abortion or the condition of democracy cast their ballots for Harris by a margin of three-quarters or more. This indicates a pronounced divergence in priorities between these two voter segments. Both campaigns highlighted these contrasting issues in the preceding weeks, and their messaging evidently resonated with the electorate. The individual personalities of the candidates might also have influenced voting decisions. A substantial majority of voters seeking a presidential candidate who would “bring needed change” to the nation supported Trump. Similarly, two-thirds of those who primarily valued leadership skills also voted for him. A significant proportion of Harris’s voters selected her based on their perception of her good judgement and belief that she “cared about people like me.” Nevertheless, the aspiration for change can exert a potent influence on how voters decide to cast their ballots. This report was produced by Wesley Stephenson, Becky Dale, Christine Jeavans, Libby Rogers, Alison Benjamin, Zak Datson, Muskeen Liddar, Erwan Rivault, John Walton, Callum Thomson, Rob England, Phil Leake, and Daniel Wainwright. Copyright 2024 BBC. All rights reserved. The BBC disclaims responsibility for the content of external websites. Information regarding its external linking policy is available.

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