West Sussex Strawberry Growers Achieve Increased Christmas Production Through New Technology

Strawberry growers in West Sussex have implemented new technology that has boosted production in time for Christmas. Wicks Farm in Ford, near Arundel, and The Summer Berry Company in Colworth, near Chichester, have collectively cultivated 38 tonnes for the festive season, representing a 40% increase compared to 2023. This advanced system also reduces water usage by 50% and ensures a consistent, year-round supply. David Moore, managing director of Wicks Farm, stated that the innovation improves “the supply of healthy, nutritious food” and minimises “the miles involved in its distribution.” He further elaborated, “This is grown hydroponically, with a water feed instead of in soil, in multiple stacked layers in an indoor environment.” The installation of this new technology at The Summer Berry Company involved an investment of £6m. However, it has enabled the farm to produce its first winter strawberry crop and decrease its reliance on fossil fuel energy. Chief executive David Sanclement remarked: “We’re all familiar with British strawberries at Wimbledon and Royal Ascot but not so used to them being served on Christmas Day after the turkey.” He added, “We believe our new technology provides a superior-tasting fruit, all grown within West Sussex.” The supermarket Tesco is supporting this development.