While perhaps not the most refined phrase, these two words encapsulate the essence of what the prime minister intends to present in a comprehensive speech on Thursday, characterized by senior government personnel as “measurable deliverables”. Specifically, Sir Keir Starmer’s forthcoming “plan for change” is set to feature six clear, easily comprehensible commitments, with the next general election serving as their deadline. This strategy inherently carries risks, as both its success and failure, when assessed against these specific metrics, would be equally transparent. The Prime Minister’s address will outline six targets, which the Labour party will term “milestones”. Three of these milestones are designated for England: increasing housebuilding and reforming planning, reducing waiting times for routine NHS operations, and enhancing pre-school education. Additionally, a greener energy objective for the UK and a goal for deploying more police in England and Wales will be included. Sir Keir is expected to declare, “My government was elected to deliver change, and today marks the next step. People are tired of being promised the world, but short-term sticking plaster politics letting them down.” He will further state, “My mission-led government will deliver.” Individuals I have consulted indicate a degree of composure regarding the likelihood of critics perceiving this as a re-launch. This stance may be prudent, considering the Conservatives are explicitly labeling it an “emergency relaunch”, and the Liberal Democrats have implied that the milestones are “on the road to nowhere” in the absence of what they consider a comprehensive plan. The criticism characterizing this as a relaunch holds some weight, given the difficulties the new government has encountered. Nevertheless, it is also accurate to note that discussions regarding the preparation for this occasion have been ongoing for a considerable period, during which ministers aimed to evolve beyond their initial proposition, described as “fixing the foundations,” by establishing a framework to help the public comprehend their priorities. The intention is to construct a narrative around their objectives, providing the prime minister and his cabinet ministers with tangible points to reference regarding their focus when interacting publicly. Crucially, this also delineates areas receiving less attention, as prioritizing certain aspects inherently involves a trade-off where other matters are deemed less critical. Concerning both legal and illegal immigration, Sir Keir is anticipated to assert that border security, national security, and economic security represent fundamental requirements a government must fulfill. However, immigration itself does not seem to be designated as one of the milestones, beyond a general pledge to reduce it. According to senior figures, there is a desire to assimilate what they identify as insights from the recent American presidential election, specifically by engaging with voters using tangible, relatable language rather than abstract international comparisons. Therefore, while ministers maintain their commitment to achieving the highest sustained growth among the G7 group of affluent nations, the pledge will instead center on the perceived financial well-being of families – specifically, whether they possess increased disposable income. The trajectory of these developments can be traced back to February 2023, the point at which Sir Keir initially articulated his designated “missions” for government. These missions formed the foundational structure for the general election manifesto; however, while their proponents asserted they offered a comprehensive governmental blueprint, critics expressed concern that they lacked specific, concise, understandable, and memorable promises that were measurable. Conversations with individuals within Downing Street and other circles indicate an increasing frustration regarding the governmental apparatus’s capacity to execute what is deemed necessary. Their rationale suggests that while additional funding might yield minor improvements in speed or quality, substantial progress will not occur without reform. A hope exists that efforts to foster improved collaboration among government departments, facilitated by what are termed ‘mission boards’, could be beneficial. However, critics contend that every administration has pursued similar initiatives, albeit under different designations. Furthermore, it is anticipated that these commitments will help galvanize Whitehall into action, and that technological advancements, particularly artificial intelligence, could revolutionize governmental efficiency, enabling more output with fewer resources. This remains to be seen. Such an aspiration is beneficial, especially considering budget forecasts for the coming years indicate precisely that – a potentially smaller allocation than initially desired. A senior government official expressed that they foresee the speech potentially encountering a “tsunami of cynicism”, attributing this to the prevailing anti-politics sentiment of recent years and what Labour perceives as a history of unfulfilled Conservative pledges. Nevertheless, they believe, and hope, that long-term commitments which are visibly upheld can help counteract any surges of negativity. This, naturally, presumes their capacity to deliver on these promises. 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