Rail Operator Introduces Low-Alcohol Beer for Holiday Safety Initiative

A railway company has developed a low-alcohol beer as part of a campaign to enhance passenger safety during the Christmas period. Avanti West Coast collaborated with Birmingham Brewing Company to launch “Safety Thirst,” a 0.5% pale ale. This beverage will be available for purchase on trains, aiming to encourage responsible alcohol consumption among passengers. As part of the campaign, a choir comprising Avanti West Coast employees performed a song titled “Safety Thirst,” set to the melody of “Jingle Bells,” at Stafford station. The operator reported that rail-related incidents where intoxication is a potential factor increase by approximately 45% during the festive season. Dave Whitehouse, director of safety, security and environment at Avanti West Coast, stated: “This time of year, our network is busier and our staff are on hand to help everyone get to their destination safely.” He added: “The Safety Thirst campaign is a great reminder to drink responsibly to create a more enjoyable travel experience for everyone taking a journey with us as well as our colleagues.” Andy Milford, from Birmingham Brewing Company, commented that Christmas is a time for everyone to cherish being together with their loved ones. He further remarked: “We want to ensure that everyone gets home safely to be able to enjoy it to the fullest,”. Information regarding BBC Birmingham is available on BBC Sounds, Facebook, X, and Instagram. Copyright 2024 BBC. All rights reserved. The BBC disclaims responsibility for the content of external sites. Details about their approach to external linking are available.