Newcastle-under-Lyme Approves Large Digital Screen for Town Centre

A proposal for a new large digital screen in Newcastle-under-Lyme has been granted approval, forming part of a £390,000 investment designated for the town centre. The 29ft (8.8m) high screen, to be situated in High Street, is planned to feature films, sports broadcasts, and community announcements. Members of the borough council’s planning committee endorsed the plans, despite reservations concerning its potential effect on the conservation area. The council indicated its belief that the “limited harm” would be outweighed by advantages, such as attracting visitors to the town. It has put forward a condition that the screen, which measures 17ft (5.1m) by 9.5ft (2.9m), should be turned off daily between 22:00 and 08:00. Councillor John Williams referred to the screen as a “monstrosity” and drew a comparison to a similar installation in Lymedale, where he noted the colours were “absolutely appalling.” He stated: “It will detract from the conservation area because of its size and massing.” Councillor Williams further added: “I’ve always agreed that we should have an area in the town where people can gather and watch football matches or concerts, but not a permanent structure like this one.” Conversely, Councillor Mark Holland expressed that any enhancement to the town centre would be “good for our residents.” Addressing concerns about the screen’s light emission, he commented: “If this thing casts a lurid glow across the conservation area then we might have to think twice about having it switched on at full illumination until 22:00.” In addition to offering entertainment and information, the screen will also display advertisements, which the council stated would generate funding for its operation 40% of the time.