Blackpool Taxi Driver Raises Concerns Over Uber’s Promotional Fares

A taxi driver has cautioned that Uber’s promotional offers, which he describes as “cheaper than bus fares,” could pose a threat to the livelihoods of other cab operators. Uber recently commenced operations in Blackpool, and its drivers have reportedly charged as little as 36p for a two-mile journey. Driver Neil Charnock, an advocate for stricter taxi licensing laws, stated: “This company cannot and should not be allowed to cause such damage to fragile economies like Blackpool.” Uber indicated that offering discounts to passengers for their initial trips in a new operational town is a standard practice. Blackpool Council granted Uber a licence in August, although some of its drivers, licensed by other councils, had already been seeking business in the resort. Mr. Charnock commented that individuals would be “astounded to hear of the fares Uber are charging.” He added: “I have heard of fares such as 36p from the town centre to the Hampton by Hilton Hotel near the Pleasure Beach, and 9p from Fleetwood to the college at Ashfield Road.” He further remarked: “Students are hiring Ubers to college as they are cheaper than buses.” Mr. Charnock also warned: “If the young people of today are choosing rideshare apps ahead of local buses, this will mean significantly more congestion, [longer] journey times and ultimately losses to Blackpool Transport.” Bill Lewtas, secretary of the Blackpool Taxi Association, asserted that Uber was utilizing a loss-leader pricing strategy to attract customers. However, he predicted that these promotional fares would soon conclude and cautioned: “When Uber bring in their surge prices, they charge considerably more than us.” Uber stated that it supports Blackpool’s economy by fulfilling unmet demand. A company spokesman explained: “Promotional offers such as £5 off your first trip may well explain the 36p trip.” Uber finances these discounts, ensuring that the driver receives the normal fare.