Artistic Revitalization Planned for Luton’s Disused Art Deco Cinema

An Art Deco cinema building, previously known as the ABC cinema and before that the Savoy, located on George Street in Luton, is slated for an artistic transformation by artists. This initiative forms part of broader efforts to brighten up “drab and neglected” parts of the town. The structure has been vacant for almost a quarter of a century. Luton Borough Council has issued a call for artists to submit proposals for designs intended to revitalize the building and establish an “attractive new front façade.” Labour councillor James Taylor, who holds the portfolio for regeneration and inclusive growth, commented that such areas “can really affect what people feel when they are in town,” further stating, “We want them to feel uplifted when they see the artwork once it’s been completed and to feel proud of their town.” The council also intends to enhance additional locations with public art, specifically an entry point on Mill Street near New Bedford Road and Guildford Street – an area adjacent to the Power Court development, which is set to become the new home of Luton Town – and the entrance to The Hat District. In collaboration with Step Forward Luton, the council confirmed it has obtained funding from the government’s UK Shared Prosperity Fund. This funding is designated for the creation of new public artwork across three specified areas, aiming to “capture the culture and heritage” of the town, as part of its broader Luton 2040 vision. The ABC cinema, which commenced operations on George Street in Luton in 1938, has remained unoccupied since its closure in 2000. The council stated that while awaiting further development, the art initiative will involve “a shop ‘wrap’ around the building’s lower half, including the steps.” Additionally, artwork will be incorporated into the upper section of the structure, thereby creating “an attractive new front façade.” Regarding the Mill Street project, the council indicated that it might take the form of a mural or print, intended to “brighten up the area.” Mr Taylor remarked, “There are a few drab and neglected looking spots in the town centre, and this can really affect what people feel when they are in town.”