Independent Breweries See Gains Amidst Guinness Stout Shortage

Some independent breweries have reported increased profits due to the ongoing scarcity of Guinness. Diageo, the manufacturer, has restricted the quantity of the Irish stout available for pubs to purchase leading up to Christmas, citing “exceptional demand” in recent weeks. Woodforde’s Brewery, located in Woodbastwick, Norfolk, stated it has experienced a significant rise in sales of its own stout. Miranda Hudson, managing director of Duration Brewery, also based in Norfolk, commented: “For us, Guinness having a shortage has been a way to get our stouts on the bar.” She further noted that the brewery, situated at West Acre, near King’s Lynn, offers an American stout named Ebb and Flow, which is proving to be popular. Guinness has been experiencing growing popularity among women and young people, and recent international rugby matches have contributed to a strain on its supplies. James Ramm, head of sales at Woodforde’s, stated: “Christmas has been good. We’ve seen a surge in sales over the last two weeks with the issues with Guinness.” He added: “We’re getting more and more people coming to us asking about our Albion Stout.” Mr. Ramm expressed uncertainty regarding how long the shortage would persist but highlighted the benefit of keeping their product available in establishments. He remarked: “Our stout has been really well received when it is put on the bar. Our brewers are really proud of it.” In contrast, Mike Deal, director at Wildcraft Brewery, based at Smallburgh, near Stalham, indicated that while they produce their own stout, Wild Stallion, they have not observed any increase in sales attributable to the Guinness shortage. Ash Corbett-Collins, chairman of the Campaign for Real Ale, said: “The UK is full of talented brewers who are producing some incredible stouts.” He concluded: “The Guinness shortage is the perfect opportunity for consumers and pubs to seek out and support our many independent breweries across the country and sample a new dark brew.”