Beyoncé Confirmed for NFL Christmas Day Half-Time Performance

Beyoncé has confirmed her performance at the NFL’s half-time show on Christmas Day. Her appearance will coincide with the game between the Houston Texans and the Baltimore Ravens, one of two matchups scheduled for the day. The other game will feature the Kansas City Chiefs against the Pittsburgh Steelers, with both contests available for streaming on Netflix. This event will mark Beyoncé’s initial live performance of songs from her recent album, *Cowboy Carter*. She initially previewed the album during the Super Bowl in February. Following an advertisement during that game, she released the singles “Texas Hold ‘Em” and “16 Carriages,” with the full album *Cowboy Carter* becoming available in March. The album, featuring collaborations with Miley Cyrus and Post Malone, explores the country music genre. It represents the second installment of a projected trilogy, which began with *Renaissance*. *Cowboy Carter* has received a nomination for Album of the Year at the 2025 Grammy Awards. Beyoncé herself is nominated for an additional 10 awards, among them best country album and song of the year for “Texas Hold ‘Em.” The announcement of her participation in the half-time show was made by the singer through social media posts. These posts depicted her catching a football while positioned atop a vintage American car adorned with roses, all while sporting her characteristic cowboy hat. Netflix has also hinted that the artist is anticipated to “bring along some special guests” who appeared on her most recent album. This will not be Beyoncé’s inaugural half-time show performance; she previously headlined the Super Bowl in 2013 and performed with Coldplay and Bruno Mars in 2016, an event that holds the record as the most-watched half-time show to date. NFL games held on Christmas Day have been a regular feature on the league’s schedule since their introduction in the 1980s. In May, Netflix disclosed that it had secured an agreement to stream NFL games through 2026, a move aimed at broadening its sports content. Bela Bajaria, the streaming platform’s chief content officer, stated, “Last year, we decided to take a big bet on live.” She added, “There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.” On Friday, Netflix conducted its first live boxing stream, featuring a match between heavyweight legend Mike Tyson and YouTuber Jake Paul. The platform reported that 60 million households worldwide streamed the fight, although some viewers reported technical issues. For NFL fans located in the cities of the competing teams, the games will remain accessible via broadcast television and will also be available for streaming on the NFL+ app within the U.S. NFL executives view the Netflix agreement as a significant chance to broaden the sport’s appeal to an international audience. Hans Schroeder, the NFL’s executive vice president of media distribution, commented, “We couldn’t be more excited to be the first professional sports league to partner with Netflix to bring live games to fans around the world.” He further added, “The NFL on Christmas has become a tradition and to partner with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this event globally for NFL fans.”