Everton’s New Stadium: Group Season Ticket Allocation Policy Explained

Everton’s director of communications and engagement, Scott McLeod, along with Mike Gittins, the head of data science and insight, discussed with BBC Radio Merseyside the procedure for Goodison Park season ticket holders to obtain their seats at the club’s upcoming stadium for the next season. A question was raised regarding the implications for groups where members possess varying lengths of season ticket tenure, for instance, one individual holding a ticket for 15 years while another has held it for a shorter period. McLeod clarified that “In order to protect the tenure and manage it in a fair way,” if a group consists of individuals with different season ticket tenures—such as one person with 15 years, another with 10 years, and a third with five years—they must wait for the friend with the shortest tenure to become eligible to purchase seats if they wish to sit together. He assured that “thousands of seats” would remain available. For such groups, he stated, “we will manage that in a way that allows the person with the lowest tenure to be the key individual in that group purchase.” He further explained that over the last two years, the insight team has conducted multiple surveys, involving “tens of thousands of Evertonians,” which have been instrumental in shaping and informing the modeling of this process. The primary objective, he emphasized, is “fairness and ensuring everybody who is making the move to the new stadium is managed in a fair and balanced way.”