Customers of South West Water (SWW) are set to experience an increase in their bills following the government’s decision to withdraw its £50 contribution. This annual taxpayer-funded subsidy was initially introduced in 2013 to assist residents in a region where water bills had consistently been significantly higher than the national average for many years. SWW indicated that the contribution had been an “important step to ensure bills remained manageable” and confirmed its commitment to working with customers when the change becomes effective on 1 April 2025. Emma Hardy, Minister for Water and Flooding, stated that the government is “taking difficult decisions” to restore financial stability, and highlighted that the disparity between water bills in the South West and other regions has diminished. She explained that the subsidy was originally established to enable SWW to invest in the region’s infrastructure, thereby meeting environmental and water quality standards. Hardy asserted that this is no longer the case and that the government is “taking difficult decisions on tax, welfare and spending… to address a £22 billion black hole.” “Over the last decade the difference between water bills in the South West region and others has decreased,” she said. “Over the next price review period Ofwat’s latest projections are that SWW customers will have similar bills to those in other regions.” She further added: “The government is committed to taking action to address water poverty and help vulnerable customers with their water bills.” All water companies have established measures to support individuals who face challenges in paying for their water and wastewater services, including provisions such as WaterSure, social tariffs, payment breaks and holidays, and debt management assistance. This announcement precedes an expected declaration from Ofwat in December regarding price increases, which could lead to a 21% rise in bills over the subsequent five years. Cath Jones, head of company engagement for the Consumer Council for Water, commented: “We know this will really worry households in the south west and particularly those who are struggling financially.” She continued: “We understand that this rebate is now much harder to justify given that average bills have reached a similar level for customers in some other regions.” She added: “What is now needed is better targeted support for people who are struggling to afford their bills, which is why we’ve been calling for a single social tariff to lift everyone out of water poverty.” A SWW spokesperson stated: “The £50 contribution has been an important step to ensure bills remain manageable for customers who help fund this essential coastal protection for the entire country. “We have driven efficiencies to drive down bill levels, with bills lower today than they were 10 years ago. “We will be working with our customers to help them understand what it means for them and how we can help.” The spokesperson added: “We’re here for our customers, with a £200m support package, doubling down on our pledge to eradicate water poverty by 2030.” Post navigation Proposal for Saturday Traffic Restriction on High Street Former Welsh Conservative MPs May Seek Senedd Seats, Suggests Westminster Spokesperson