A new on-demand transportation service is scheduled to commence operations early next year within Shropshire’s Ironbridge Gorge World Heritage site. Through a dedicated application, both local residents and visitors to the popular tourist destination will be presented with optimal travel choices, including guidance on utilizing either the forthcoming on-demand shuttle bus system or established public bus routes. According to Telford & Wrekin council, collection and delivery points will be “tailored to customers’ preference,” thereby eliminating the need for individuals with mobility challenges to travel to the closest bus stop. An informational drop-in session regarding this service took place on Tuesday at the Wharfage car park in Ironbridge. The council characterized “Demand-responsive transport,” or DRT, as an adaptable service that provides “a more convenient and efficient way to get around.” Initially, this service will run from Monday to Friday, between 08:00 and 17:30 GMT, with a subsequent review planned before the peak summer period. Should the initiative prove successful, the council expressed its ambition for this model to be implemented in other areas within Telford and Wrekin. Labour councillor Ollie Vickers, who serves as the cabinet member for the economy, commented on the initiative, stating: “This is a very exciting pilot that will change the way we access public transport with a flexible, easy-to-use and customised travel solution for people around the Ironbridge Gorge area.” He further added: “This service will allow users to book journeys tailored to their specific needs, helping to improve local mobility and connectivity.” Further detailed information is expected to be released nearer to the official launch date next year. The application for the service is named Travel Telford OnDemand. Post navigation Shropshire Commuter Halts Early Meeting Bookings Due to Train Unreliability Gateshead Highway Flyover Shut Down Following Discovery of “Potential Risk to Safety”